7 Ways To Use Google Trends For SEO & Material Marketing

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Google Trends is a remarkably helpful tool for keyword research, especially when using innovative search options that are essentially hidden in plain sight.

Explore the various Google Trends menus and options and discover relatively endless ways to get more keyword search volume insights.

Find out new methods to unlock the power of one of Google’s most important SEO tools.

The Worth Of Google Trends

While Google Trends is accurate, it does not reveal the amount of traffic in real numbers.

It shows the varieties of questions made in relative percentages on a scale of absolutely no to 100.

Unlike Google Trends, paid SEO tools offer traffic volume numbers for keywords.

But those numbers are just approximates that are theorized from a mix of web traffic data suppliers, Google Keyword Planner, scraped search results, and other sources.

The clickstream data typically originates from anonymized traffic data obtained from users of particular pop-up blockers, web browser plugins, and some complimentary anti-virus software.

The SEO tools then apply an estimation that corresponds to their best guess of how that information associates with Google keyword search and traffic volume.

So, despite the fact that paid SEO tools provide quotes of keyword traffic, the data provided by Google Trends is based upon real search inquiries and not guesses.

That’s not to say that Google Trends is better than paid keyword tools. When used together with paid keyword tools, one can obtain a near-accurate concept of true keyword search volume.

There are other functions in Google Trends that can assist call in accurate segmentation of the keyword information that helps to understand what geographical locations are best for promotional efforts and likewise discover brand-new and trending keywords.

How To Utilize Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of absolutely no to 100.

You can’t really know if the pattern is reporting numerous keyword searches or thousands because the graph is on a relative scale of no to one hundred.

Nevertheless, the relative numbers can have more implying when they are compared to keywords for which there are known traffic levels from another keyword expression.

One method to do this is to compare keyword search volume with a keyword whose accurate traffic numbers are currently known, for instance, from a pay per click project.

If the keyword volume is specifically large for which you do not have a keyword to compare, there’s another way to discover a keyword to use for contrast.

A comparison keyword doesn’t need to be related. It can be in a totally different vertical and might even be the name of a trending celeb.

The important thing is the general keyword volume data.

Google releases a Google Trends Daily Trends webpage that shows trending search inquiries.

What’s useful about this page is that Google offers keyword volumes in numbers, like 100,000+ searches per day, etc.

Example Of How To Pinpoint Browse Volume

I’m going to utilize the search phrase [how to lose weight] as an example of how to use Google Trends to get a close idea of real search volume.

The method I do it is by utilizing recognized search volumes and comparing them to the target keyword expression.

Google offers search volumes on its trending searches page, which can be changed for what’s trending in any country.

On this specific day (September 22, 2022), the starlet Ana De Armas was trending with 50,000+ searches, and the American ex-football player (keyword phrase [Bret Favre News] was trending with 20,000+ searches.

Action 1. Find Search Trends For Target Keyword Phrases

The target keyword expression we’re investigating is [how to lose weight]

Below is a screenshot of the 1 year trend for the target keyword phrase:

Screenshot from Google Trends, September 2022

As you can see, it’s a relatively steady trend line from September 2021 to September 2022.

Then I included the two keyword phrases for which we have a close search volume count to compare all 3, however for a 24-hour period.

I use a 24-hour period since the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword expression, with a red pattern line, is right in the middle, in between the keyword phrases [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above contrast tells us is that the phrase [how to lose weight] has a keyword volume of more than 20,000+ searches however less than 50,000+ searches.

The relative search volume of [how to reduce weight] is 50% of the keyword phrase [Ana De Armas]Because we know that [Ana De Armas] has a search volume of roughly 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ inquiries on the exact same day, we can state with sensible precision that the keyword expression, [how to drop weight] has approximately a daily search volume of around 30,000 on an average day, offer or take a few thousand.

The actual numbers could be higher because Google Trends shows the highs and lows at particular points of the day. The total for the day is highly likely greater.

The above hack isn’t 100% precise. But it suffices to give a strong ballpark idea and can be utilized to compare to and verify extrapolated data from a paid keyword research tool.

Related: How To Do Keyword Research Study For SEO

2. Discover Insights From Time-based Patterns

There are two basic methods to look at the keyword information: stretched across over longer amount of times and shorter period.

Extended Period Trends

You can set Google Trends to reveal you the traffic patterns extending back to 2004. This is important for revealing you the audience trends.

  • Upward Long-Term Trends: If a pattern is consistently going up, this indicates you need to focus energy on creating material for this trend.
  • Down Long-Term Trends: If the pattern line is progressively moving down, then it may be a signal that audience content intake is changing.

For example, evaluation this five-year trend for [WordPress] the search term, WordPress the software application, and WordPress the site:

Screenshot from Google Trends, September 2022

There’s a clear downward trend for WordPress in all 3 variations.

The downward pattern reaches associated expressions such as:

  • WordPress themes.
  • WordPress plugin.
  • WordPress hosting.

There are numerous reasons search trends decrease. It can be that people lost interest, that the interest went elsewhere or that the trend is obsolete.

The digital cam item classification is a fine example of a down spiral brought on by an item being replaced by something else.

  • The digital video camera triggered the decline in look for conventional analog video cameras.
  • The iPhone started the down spiral of the digital cam.

Knowing which method the wind is blowing might assist a content online marketer or publisher comprehend when it’s time to bail on a topic or product classification and to pivot to upward-trending ones.

Related: Material Marketing: The Ultimate Novice’s Guide

3. Associated Subjects And Inquiries

Google Trends has two fantastic features, one called Related Subjects and the other Related Queries.


Topics are search questions that share a principle.

Recognizing related subjects that are trending upwards works for finding out how an audience or consumer need is shifting.

This details can, in turn, provide concepts for content generation or new item choices.

According to Google:

“Related Subjects

Users searching for your term also searched for these topics.

You Can View by the Following Metrics

Leading– The most popular topics. Scoring is on a relative scale where a value of 100 is the most frequently browsed subject and a worth of 50 is a subject browsed half as often as the most popular term, and so on.

Increasing– Related topics with the most significant increase in search frequency given that the last time period.

Results marked “Breakout” had a remarkable increase, probably because these subjects are brand-new and had couple of (if any) prior searches.”

Related Queries

The description of Related Queries resembles that of the Related Subjects.

Leading queries are generally the most popular searches. Rising Questions are queries that are becoming popular.

Screenshot from Google Trends, September 2022

The data from Increasing Inquiries are excellent for remaining ahead of the competition.

4. Short-Term Trends Can Bring Huge Traffic

Seeing keyword patterns in the brief view, such as the 90-day or even 30-day view, can reveal valuable insights for capitalizing on rapidly altering search trends.

There is a ton of traffic in Google Discover in addition to in Google News.

Google Discover is connected to trending subjects connected to searches.

Google News is of the minute in terms of current occasions.

Sites that target either of those traffic channels gain from knowing what the short-term trends are.

A benefit of seeing short-term patterns (thirty days and 90 patterns) is that certain days of the week stick out when those searches are popular.

Understanding which days of the week interest spikes for a provided subject can help in planning when to release specific type of topics, so the content is right there when the audience is searching for it.

5. Keywords By Classification

Google Trends has the functionality for narrowing down keyword search query stock according to classification subjects.

This supplies more precise keyword data.

The Classifications tab is necessary due to the fact that it refines your keyword research study to the proper context.

If your keyword context is [cars], then it makes sense to properly improve Google Trends to show simply the data for the context of car.

By narrowing the Google Trends information by classification, you will have the ability to find more precise details related to the subjects you are researching for material within the right context.

6. Recognize Keyword Data By Location

Google Trends keyword information by geographic place can be used for identifying what areas are the best to outreach to for website promotion or for tailoring the material to particular regions.

For example, if specific type of products are popular in Washington D.C. and Texas, it makes sense to intend marketing activity and localized content to those locations.

In fact, it may be beneficial to focus link-building promotional activities in those areas initially considering that the interest is greater in those parts of the nation.

Keyword appeal info by region is valuable for link building, content production, material promo, and pay-per-click.

Localizing material (and the promo of that content) can make it more appropriate to individuals who are interested in that content (or item).

Google ranks pages according to who it’s most appropriate, so incorporating geographic nuance into your material can assist it rank for the a lot of people.

7. Target Search Intents With Search Types

Google Trends offers you the capability to further improve the keyword information by segmenting it by the type of search the data originates from, the Browse Type.

Refining your Google Trends research by the kind of search allows you to eliminate the “sound” that may be making your keyword research study fuzzy and help it end up being more precise and meaningful.

Google Trends data can be refined by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a fantastic method to recognize search patterns for content with the word “how” due to the fact that a great deal of people search on Buy YouTube Subscribers utilizing phrases with the words “how” in them.

Although these are searches carried out on Buy YouTube Subscribers, the trends information is useful since it reveals what users are searching for.

A Google Trends look for how, what, where, when, why, and who shows that search queries starting with the word “how” are without a doubt the most popular on Buy YouTube Subscribers.

Google Trends restricts contrasts to five keywords, so the following screenshot omits that word.

Screenshot from Google Trends, September 2022 If your keyword expressions involve educational material that uses words like” how to,”fine-tuning your research study with the Buy YouTube Subscribers search type might offer helpful insights.

For instance, I have actually discovered that Buy YouTube Subscribers Search shows more appropriate “related topics” and “associated inquiries” information than researching with “web search” picked.

Here’s another example of how using different kinds of search types assists refine Google Trends data.

I did the exact same how, what, where, when, why, and who browses however this time using the News Browse refinement.

Screenshot from Google Trends, September 2022 The search trends in Google News are incredibly various than the search patterns on Buy YouTube Subscribers. That’s because people wish to know the”what “and”how”kinds of information in Google News. When developing content related to news, determining the correct angle to report

a news item is necessary. Knowing that the words”what”or” who”are most pertinent to a topic can be helpful for crafting the title to what the readers are most thinking about. The above is the view of search questions for the previous 90 days. When the exact same keywords are

searched using the 5-year point of view, it ends up being clear that the “who”

type keywords tend to surge according to current occasions. As an example of how present occasions influence patterns, the biggest spike in searches with the word”who”

happened in the days after the 2020 governmental election. Every Search Type query improvement reveals a different assistance to improve the results so that they reveal more precise details. So

, give the Search Type selections a try due to the fact that the info that is offered might be more precise and useful

than the more general and possibly noisy”web search “variation. Unlock The Hidden Power Of Google Trends Free tools are normally considered to be less useful than paid tools. That’s not always the case

with Google Trends. This short article notes 7 methods

to find useful search-related patterns and patterns that are absolutely accurate, more than some search-related data from paid tools.

What’s specifically noteworthy is that this article only starts to scratch the surface of all the info that’s readily available. Have A Look At Google Trends and find out additional methods to blend various search patterns to get a lot more beneficial details. More Resources: Included Image: Studio Romantic/Best SMM Panel