Google Updates Display & Video 360 Account Level Suspension Policies

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Throughout the year, Google has made various updates and information to its disapproval policies.

These updates have actually primarily revolved around supplying more context to marketers on the nature of ad disapprovals.

Earlier this year, Google upgraded its ad destination policy, not available video policy, and 3-strike guideline.

To complete the year, Google is updating its account-level suspensions for Display and Video 360 users in December 2022.

What’s Altering?

Google is updating the primary Displeasures and Suspensions page to have a page devoted to Show and Video 360 users.

The brand-new page will clarify what infractions would make up an account suspension. These include:

  • Circumventing systems
  • Coordinated misleading practices
  • Counterfeit
  • Promo of unapproved drug stores
  • Inappropriate service practices
  • Trade Sanctions violation
  • Sexually explicit material

While the new Show and Video 360 page isn’t readily available yet, expect to see extra context on the violations above to ensure you avoid them.

Repeat Offenses Can Result In Suspension

In addition to the listed violations above, Google revealed that a partner account might likewise run the risk of suspension.

If a marketer within a partner account has been discovered to violate policies repeatedly, the account itself can be suspended. To be clear, this doesn’t indicate any violation could get an account suspended.

Google’s announcement mentioned that if the partner account or advertiser has “consistently or mainly engaged in egregious policy offenses,” that would cause suspension.

Per Google’s definition, egregious offenses are:

  • “An offense so major that it is unlawful or poses considerable damage to our users or our digital marketing ecosystem. Egregious offenses often reflect that the marketer’s overall company does not comply with Google Advertisements policies or that one offense is so severe that we can not run the risk of future direct exposure to our users.”

So, what can you do if that takes place?

The good news is that the partner and marketer can appeal account suspensions if hit with one.

Summary

Google is constantly evaluating its advertisement and account policies and violations. Constant updates throughout the year have actually brought more clearness to advertisers around not only the nature of the disapproval however likewise more assistance on how to fix these offenses.

Since Google counts on both human interaction and automation to find offenses, it’s constantly an excellent idea to spot-check your account for any disapprovals weekly.

As Google rolls out the new policy page, we will update this post to consist of the link.

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