Google’s John Mueller addressed a concern about utilizing the link disavow tool and used a tip about the best method to utilize it, particularly discussing links flagged by tools.
Although this tool was introduced ten years ago there is still much confusion as to the correct usage of it.
Connect Disavow Tool
The link disavow tool was introduced by Google in October 2012.
The disavow tool followed in the wake of the Penguin Algorithm from May 2012, which ushered in a period of unprecedented mayhem in the search marketing neighborhood since so many individuals were purchasing and selling links.
This duration of openly buying and offering links pulled up on May 2012 when the Penguin algorithm upgrade was launched and countless sites lost rankings.
Getting paid links got rid of was a big pain for because they needed to request removal from every site, one by one.
There were so many link elimination demands that some site owners started charging a charge to remove the links.
The SEO community asked Google for a simpler method to disavow links and in reaction to popular demand Google released the Link Disavow tool on October 2012 for the express function of disavowing spam links that a site owner was responsible for.
The idea of a link disavow tool was something that had actually been kicking around for many years, a minimum of considering that 2007.
Google withstood launching that tool till after the Penguin upgrade.
Google’s official statement from October 2012 explained:
“If you have actually been informed of a manual spam action based upon “unnatural links” indicating your website, this tool can assist you attend to the concern.
If you have not gotten this notification, this tool typically isn’t something you require to worry about.”
Google likewise used information of what kinds of links might trigger a manual action:
“We send you this message when we see proof of paid links, link exchanges, or other link schemes that violate our quality standards.”
John Mueller Guidance on Link Disavow Tool
Mueller answered a concern about disavowing links to a domain residential or commercial property and as a side note offered advice on the correct use of the tool.
The question asked was:
“The disavow feature in Browse Console is presently not available for domain homes. What are the options then?”
John Mueller answered:
“Well, if you have domain level confirmation in location, you can validate the prefix level without needing any extra tokens.
Verify that host and do what you require to do.”
Then Mueller included an extra remark about the correct method to use the link disavow tool.
Mueller continued his response:
“Also, keep in mind that disavowing random links that look unusual or that some tool has flagged, is not a good usage of your time.
It changes nothing.
Use the disavow tool for scenarios where you actually spent for links and can’t get them gotten rid of later on.”
Poisonous Link Tools and Random Hyperlinks
Lots of third party tools use exclusive algorithms to score backlinks according to how spammy or toxic the tool company feels they are.
Those toxicity ratings might accurately rank how bad particular links seem but they don’t always correlate with how Google ranks and uses links.
Harmful link tool ratings are simply opinions.
The tools are useful for generating an automated backlink evaluation, particularly when they highlight negative links that you believed were great.
Nevertheless, the only links one ought to be disavowing are the links one knows are spent for or are a part of a link plan.
Should You Believe Anecdotal Evidence of Poisonous Links?
Lots of people experience ranking losses and when checking their backlinks are surprised to discover a big amount of extremely poor quality webpages connecting to their websites.
Naturally it’s assumed that this is the factor for the ranking drops and a continuous cycle of link disavowing commences.
In those cases it might be useful to think about that there is some other reason for the modification in rankings.
One case that stands apart is when somebody came to me about a negative SEO attack. I had a look at the links and they were actually bad, exactly as explained.
There were numerous adult themed spam relate to specific match anchor text on unrelated adult topics indicating his website.
Those backlinks fit the definition of a negative SEO attack.
I wondered so I independently got in touch with a Googler by email.They emailed me back the next day and verified that negative SEO was not the reason that the website had actually lost rankings.
The real cause for the loss of rankings was that the site was affected by the Panda algorithm.
What activated the Panda algorithm was poor quality content that the site owner had actually created.
I have actually seen this often times since then, where the real problem was that the site owner was unable to objectively evaluate their own content so they blamed links.
It’s useful to bear in mind that what seems like the apparent reason for a loss in rankings is not always the actual reason, it’s simply the easiest to blame since it’s obvious.
But as John Mueller stated, disavowing links that a tool has flagged which aren’t paid links is not an excellent usage of time.
Featured image by Best SMM Panel/Asier Romero
Listen to the Google SEO Office Hours video at the 1:10 minute mark