6 Checkout Page Examples And How To Enhance Them

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Shopping cart abandonment continues to be a major pain point for ecommerce store owners.

According to Baymard Institute, the average online cart desertion rate is 69.99%, which equates to 7 out of 10 buyers not completing their purchase.

That’s a worrying statistic, however it’s even more uneasy when you recognize that the abandonment rate for mobile users is even higher, at 85.65%.

Not everyone who visits your store will buy, however you can decrease the cart abandonment rate by making your checkout process as smooth as possible (although the ecommerce platform you use can affect how easy this is).

We have actually created these six checkout page examples, highlighting their great and bad points.

Next, we’ll discuss how you can enhance your clients’ checkout experience and eventually increase your profits and conversion rate.

Checkout Page Examples And How To Enhance Them

1. Dermalogica

Dermalogica is a professional-grade skincare brand name that works on the Shopify platform. The brand deals with skin therapists and customers.

Dermalogica does a lot of things to guarantee a seamless checkout process.

For example, it has an express checkout alternative, which is outstanding if you’re in a rush for time or don’t want to hang around filling out type fields in the routine checkout flow.

Screenshot from dermalogica.com, November 2022 Pros Express checkout: It speeds up the acquiring

  • process and allows clients to have a look at much faster. A development bar: Clients can see precisely how far they are
  • from completing the purchase and the number of actions they have delegated complete it. Various payment choices: Shoppers can choose from the popular payment approaches supported in their area, including charge card. Cons No trust badges or security seals: Buyers want to guarantee their personal info is safe and
    • protected at all times, so an absence of security badges may be off-putting for some buyers. There are too many form fields: 17%of United States online consumers have abandoned a cart due to the fact that the checkout process was too long or complex. Given this, it might be an excellent concept to lower the number of required kind fields on your checkout pages. 2. Bellroy The checkout pages that enhance the shopper’s experience are easy and tidy, and Bellroy exemplifies that

      . It embraces a one-page checkout design, structured into actions assisting the user. It reveals all the appropriate details upfront, so there are not a surprises at the end. Screenshot from bellroy.com, November 2022

      • Pros Form recognition and error notification: With this feature, users can complete each field correctly and avoid submitting the type with inaccurate info.
      • Guest checkout: Newbie customers do not need to create an account to finish the purchase. As a result, their checkout experience will be smooth and problem-free.
      • One-page checkout: It’s effective because users do not need to jump from page to page to finish the entire purchase process. This convenience motivates more purchases.


      • No exit intent pop-up: Exit intent pop-ups help you transform visitors into clients by advising them of items left in the cart as they’re about to leave your website.

      3. B&H Picture Video Pro Audio

      B&H Image Video Pro Audio, running on the Drupal CMS platform, does numerous things on its checkout page well. It has a clean UI with minimal diversions.

      A pop-up window appears after consumers include an item to their cart with details and the suggested accessories.

      Shoppers can also easily edit and eliminate products from their cart without leaving the checkout page.

      Screenshot from bhphotovideo.com, November 2022 Pros Clean UI with very little distraction

      : It’s a no-frills style that keeps the focus directly on the item information and the shopping cart. Express checkout: It minimizes the friction in the acquiring process and

    • improves the total user experience for mobile users also. Visitor checkout: It’s practical and allows novice users to avoid registration for the purchase. Protect Checkout text at the header of the page: This reassures buyers that their information
    • is safe and secure and safe during payment deals. A development bar: With this function, clients can see just how much is left prior to finishing the order, so they know how
    • a lot longer they require to wait prior to they can take a look at successfully. Easy access to resources: Shoppers can find links to the shopping and return policies. They can also quickly chat cope with consumer care and sales support agents if they need any support during the purchase process. Con A lot of type components: On mobile, the forms get a bit overwhelming because there are a lot of fields to complete, that makes the deal procedure slower and more cumbersome
      • for mobile users. 4. FLO Living On the topic of keeping things easy, FLO Living, a health brand that offers natural supplements to females, does a stellar job with its single-page checkout design, constructed on the WooCommerce platform. Drop-down menus and autofill boxes streamline the checkout process for consumers, while the brand color is maintained on the website’s checkout page. Screenshot from floliving.com, November 2022 Pros Basic style without sacrificing a brand name element: The tidy and minimalist design lets the item shine and keeps the focus on the item instead of the design itself. Autofill boxes: Customers can submit their address and other information faster by populating data from their

        saved addresses

      • . Visitor checkout: It makes sure shoppers do not need to drop their information if they want to– specifically if they are one-time purchasers. Cons Limited payment choices: FLO allows just credit and debit cards, which can be a turn-off for customers who want to utilize alternative payment techniques. Prolonged form: The long form can delay some users who wish to complete their purchases as rapidly as possible. No security badges: There is no visual indication of the website’s security badges or certifications to reassure customers that their individual
        • information is safe and safe and secure. 5. Nike It’s no surprise that Nike nails its checkout page. Again, the brand name uses the Shopify platform for this. And its accordion-style checkout page guides users to finish the payment without distractions. There are no hidden expenses to discourage consumers from having a look at,
        • and the order summary is easily available throughout checkout. Screenshot from nike.com, November 2022 Pros One-page checkout design: There is no need to switch between pages to total orders. No surprise charges: The cost listed on the product page is what consumers will pay at checkout, which helps prevent client confusion and frustration due to unexpected costs at checkout. Guest checkout: Even novice consumers don’t have to register an account to have a look at and spend for their orders, which accelerates the process and increases conversions. Shipment choices: Clients can select their preferred shipment alternative during checkout based upon their place and time

          restraints, which enhances the shopping experience. Live chat button: Live chat assistance is readily available at all times, supplying quick answers to questions that potential consumers might have. No prolonged kind fields: The form fields are restricted to the required details needed to complete an order, so consumers can finish payment in just a couple of minutes

        • . Cons No trust badges: There are no logos or certificates from third-party services to help increase customer confidence about the security of their personal and payment information.
        • You might make a case that the brand’s stature suffices, but trust badges are among the best practices for checkout pages. No exit intent pop-up: There is no exit intent pop-up on the checkout page to convince
        • buyers to finish their purchase and avoid cart desertion. 6. Etsy The Etsy platform ticks numerous boxes. Its checkout page area is clean, with
        • easy-to-use navigation and a development bar to visually demonstrate how far along the order is in the process. The type aspects are not excessively long, and it likewise uses a guest checkout.

        Screenshot from etsy.com, November 2022

        Pros A progress bar: Shoppers can see how

        far along they remain in the checkout process with a progress bar situated at the top of the checkout page.

        No surprise expenses: Clients know exactly what they will be paying throughout the order conclusion process, so there are not a surprises at checkout. Kind validation and error notification: As users complete the kind elements, the validation checks ensure they go into the proper information prior to advancing even more with the order. Guest checkout: Users don’t require to register an account to complete the purchase, which accelerates the checkout procedure and increases conversions. Cons No exit intent pop-up: There is no exit intent pop-up on the checkout page to encourage buyers to total purchases quickly and prevent cart abandonment. No security badges: There are no logos or certificates from third-party services to assist increase consumer confidence about their safe and secure personal and payment details. No express checkout: Unlike a few of the other sites here, there is no express checkout choice to accelerate the process (this might be a constraint triggered by fundamental differences between the Shopify and Etsy platforms).

      • For instance, Shopify stores let you include Store Pay as an express checkout choice, with shop payment information across all Shopify stores. Quick Checklist For Your Ecommerce Checkout Page Ecommerce websites
      • have various needs, however there are specific components on an ideal checkout page that every store must think about: Allow Guest Checkout Lots of organizations make the error of asking clients to create
        • an account before they acquire an item. However numerous purchasers only mean to purchase a product once, so it makes no sense for them to leave their information when they might not return.
        • This trouble avoids customers from buying completely, especially if they have to do things like confirm their e-mail. With a guest checkout option, these
        • customers can buy without developing an account, which is a better option for both of you. Add Trust Seals With increasing cybercrime, consumers prefer to shop from stores they can trust. A trust seal or associated trust signals on the checkout page can assist enhance your shop’s reliability and motivate clients to complete the purchase process. We don’t advise showing seals on every page, as clients will perceive this as spam. However you should at least show one on your checkout page to show customers you take security seriously. Avoid Unexpected Costs When developing your checkout workflow

          , make sure the order summary

          is complete, so customers have a good understanding of what they are acquiring. Then, don’t add extra costs at checkout

          that can increase cart abandonment. Offer Great Customer Assistance No matter the industry, customers choose to buy from online brands that

          can provide exceptional consumer support. You can improve your possibilities of acquiring client loyalty by showing your support choices upfront on your checkout page. For example, you can instantly incorporate live chat software or consist of a live chat button that causes client support. These easy enhancements go a long method in conference customer needs and increasing conversion rates.

          Include A Progress Bar Having a progress bar on your checkout page can inspire shoppers to finish their purchases quickly, which ultimately causes greater conversions.

          Enable Multiple Payment Options Consumers choose to complete purchases via the payment approaches of their option. So ensure you have a payment gateway that can take charge card payments, to name a few popular payment approaches

          . Boost Your Page Speed Make it easy for consumers to purchase from your ecommerce store. A page that loads gradually or does not load at all can trigger consumers to desert the purchasing procedure.

          However there are ways that you can make your site more browse engine-friendly and load quicker.

          For instance, you can utilize image compression tools and combine CSS and JS submits to enhance the load time of your website pages. Conclusion It only makes good sense to make the checkout process as easy as possible and ensure your consumers leave delighted, with your products in their shopping baskets. Don’t let these checkout examples be the only source of motivation when it pertains to enhancing your checkout page.

          Follow the tips in this post to develop an efficient and safe shopping cart or checkout page for your online

      • store. More resources: Featured Images: tmn art/Best SMM Panel