Google December 2022 Link Spam Update Rolling Out Now

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Google validates an update to its spam detection system, called the December 2022 link spam upgrade, is rolling out now and will use up to two weeks to finish.

What remains in The December 2022 Link Spam Update?

Google is upgrading its spam detection system with the ability to find purchased links, and identify domains used mostly to pass links to other sites.

The December 2022 link spam upgrade uses Google’s AI-based spam-prevention system, SpamBrain, to nullify unnatural links.

In addition to identifying spam directly, Google states SpamBrain is now capable of recognizing websites buying links, and websites utilized for constructing outgoing links.

Will The December 2022 Link Spam Update Impact My Site?

Google encourages that rankings may alter as the December 2022 link spam upgrade reduces the effects of unnatural links, which will get rid of any signals passed to the linking domain.

This update impacts search results in all languages, which implies it has the potential to create a prevalent impact.

Whether your site is impacted by this upgrade comes down to how you get links, and how you link out to other pages.

Google has stringent standards versus getting links primiarily to increase search rankings. Additionally, Google has standards about qualifying links passed to other websites.

If you’re embedding an affiliate link within a body of text, for example, you need to certify that link with a rel=sponsored tag.

Failing to tag affiliate links appropriately might lead to your site getting hit by the link spam upgrade.

In addition, you need to tag links in visitor posts with rel=nofollow, or that could get you in trouble with Google too.

If you’re following Google’s best practices regarding inbound and outgoing links, it’s not likely you’ll be negatively impacted by the December 2022 link spam update.

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Source: Google