Pillar pages have actually been an efficient way to group and present site content to users and search engines for a long time.
In this post, I will specify what a pillar page is, how it can help your SEO efforts, and share some examples of pillar pages in action.
So let’s start by defining pillar pages.
What Is A Pillar Page?
A pillar page is a landing destination on your site that focuses on a crucial subject, resource, product, or service area.
It makes it possible for users and online search engine to access lots of topically pertinent content, quickly.
The depth of pillar pages will vary based on their function.
Some may be more of a shallow intro to get quick access to other content (a little like the function of a contents page), whilst others will be more detailed, giving much deeper standalone value, supported by associated content items.
If you listed down all of the core topics related to your business, each of these might realistically call for ending up being a pillar page.
Pillar pages offer individuals single-stop access to a host of associated content in an user-friendly way.
They also offer online search engine with logically arranged material that can be rapidly crawled, comprehended, and therefore ranked efficiently in search.
You may have become aware of foundation content, material centers, content clusters, or pillar pages in different online forums, and successfully, they all represent nuances of the same technique.
If you envision a wheel of a bike, at the center, you have the hub.
From the center, you have lots of spokes.
In the case of pillar material, the center is the pillar page (the central style or subject), and the spokes are the associated material areas indicating and from the pillar page.
A single pillar page may have lots of pages and other content types all linking to the pillar page, either straight, or via other sub-topics that then link back to the main/pillar page.
The essential interaction remains the exact same– centralizing all associated topical content from one primary landing location (the pillar page).
I’ll supply some examples soon to assist enhance this principle so you can visualize pillar pages in action.
How Can Pillar Pages Assist Your SEO?
Before moving on to some examples of pillar pages, it’s useful to comprehend a little bit more about how they can assist your SEO efficiency.
There are lots of advantages to developing pillar pages on your site, and I cover a few of these next.
Enhancing Topical Authority Signals
Expertise, Authoritativeness, and Credibility (E-A-T) underpin Google guidelines and offer an essential aspect for designating total quality scores to any website.
In other words, Google uses E-A-T as a yardstick to decide if the content is thought about of high quality– and if it is, it will likely rank consistently higher.
This is since it will be considered:
- Practical and helpful to people.
- Created by demonstrable professionals in the subject area.
- Placed on an appropriate site that has the essential authority signals.
- Showcase positive user experiences and anticipated trust signals.
- Provides comprehensive topical protection expected to totally satisfy the user’s search requirement.
By grouping content together in a simple hierarchy, you are making it simple for online search engine to identify, understand, and rank your content.
Your topical signals are clearly being provided to help wider Google guidelines such as E-A-T.
This suggests that you can shine a light on the areas you desire your business to be closely associated to online, and make ranking for those topics more consistent and enhanced.
By contrast, consider a site where the bulk of the content is all completing against itself.
Where there is no clear segmentation or hierarchy of topics (or pillars) and whenever you add a new post, or short article to your site, the amount of sound for search engines and users boosts.
You can rapidly see why pillar pages add worth.
Here, you can find out more about E-A-T and why it matters.
Faster, Simpler, More Total User Experience
For several years, Google has actually been increasing the effect of a favorable user experience for SEO gains.
Core Web Vitals (CWVs) are a more recent manifestation of this.
Another example of this in action is the devaluing of websites and content that puts in location barriers in between the user, and their intended destination such as interstitials, or sites with perceived thin-value content.
Site speed and mobile-friendliness as ranking aspects are other examples.
Through making use of pillar pages, you have the ability to land individuals at the heart of the subject they have an interest in.
You can supply clear trust signals through detailed, more meaningful material delivery.
You can showcase your experts through the material they are related to and house it in a main resource.
You can enhance user engagement signals by simplifying access to related material, and motivating them to move through the information-seeking and buying cycle earlier.
On top of this, as you are focusing your resources on specific, primary destination pages, you can guarantee they are quick to load, intuitive to interact with, and basic to browse.
You likewise simplify the ongoing, iterative modifications you make to keep enhancing them through new information sets.
Here, you can learn more information on improving SEO with user experience.
Natural, Value-Based, Link Structure
When offering a one-stop-shop for individuals to resolve a myriad of related concerns, wants, requires, and pain points, in an easy method, you can naturally collect external trust signals consisting of links.
Think about all of the duplicated social listening opportunities to share your thorough pillar pages with your audience.
With your pillar pages you are providing, totally free, easy-to-access, share and promote content resources, best for link acquisition, brand name building, and PR.
Included SEO Benefits Of Pillar Pages
There are many additional SEO benefits to utilizing pillar pages, however generally this would consist of:
- Determining content spaces (and filling them) more consistently to stand for wider volumes of search terms.
- Improving the internal structure of your site and the associated link signals (and worth) pointing to key material pillars.
- Associating your brand and specialists to dominant business subjects that are likely to support conversions and traffic from SEO.
- Lowering bounce rates and improving other metrics such as time on page/site, and other content quality signals.
Examples Of Various Pillar Pages
Pillar pages have many different applications and to finish this article, I thought it would be useful to share some here.
Product Pillar Page
This example sector from Foresters Friendly Society shows how a single pillar page can supply:
- Trust signals through 3rd celebration reviews.
- Single topic material page and access to dominant user themes.
- Interactive material to support trust signals and value.
- Wider brand signals.
Image from Foresters Friendly Society, December 2022 Subject Pillar Page In these example bits from the University of East Anglia (UEA
)life at school landing location, you can see how a single pillar page provides the user and search engines: Quick access to core content for a simpler user journey. Distilled and visual material highlights for fast material digestion. Mobile-friendly content